Ever wonder why Google is so dominant and no other company has the ability to challenge? Not until a company like Microsoft step up to the plate with Bing after spending billions. If Search Engine business is simply to return what you ask for, the barrier of entry shouldn’t be so high right? Well not according to this infographic. What you see is only a millisecond process, and there’s more to what’s layout here. There are a lot of innovation in this space still. You can find the original infographic here created by PPCBlog. If you want to have more in-depth knowledge of how Google really works beyond a simple infographic, you can check out Google Guide.