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4 October 2010

Google Analytics – How Not to Track Yourself Part II

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In my previous post, I showed this WordPress hack to make Google Analytics not track admin in login status.
Another simple but more extreme solution is to opt yourself out of all Google Analytics tracking by downloading the Google Analytics Opt-out Browser Add-on.
However, if you are a regular Internet Explorer …

4 June 2010

Trick for Using Google Analytics with WordPress – How Not To Track Yourself

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If you have a low traffic blog like mine, every visit counts, each visit recorded in Google Analytics is treated like gold (thanks for reading this). Nothing annoy me more to look at my Google Analytics Visits report and see 100 visits, but knowing probably 20 of them are from …

16 April 2010

Marketing Analytics Satire – A Day in the Life of an Analyst

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I was having one of those bad days where marketers wanted to launch campaigns without any consideration for analytics.
“The events depicted in this movie are fictitious. Any similarity to any person living or dead is merely coincidental.”

9 April 2010

Web Metrics Pitfalls and Incentives

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Website managers operate in a data rich environment. If it happens on your web page, & you decide you care about it, you can track it. And if you can track it, you can set goals around it & hold people responsible for meeting those goals…. The marketing team is …

3 April 2010

Analytics Mission Statement and Team Structure

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Analytics Mission Statement: “Bring data to the masses and make data-driven decision making a reality”
How do you build an analytics team? Tell your manager you need money to measure social media! No seriously, I heard it’s easy to hire people, everyone on the “interweb” is “social media experts”. For some …

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